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One Hyde Park Penthouse
Client: Private Individual
One Hyde Park is a major residential and retail complex located in Knightsbridge, London. The development includes three retail units (Rolex, McLaren Automotive, and Abu Dhabi Islamic Bank) totaling 385,000 sq ft (35,800 m2) and 86 residential properties marketed with prices starting at around £20 million.
Campaign details:
Distribution Coverage: Asia, Russia
Income groups: Billionaires and Multi-Millionaires
Number of recipients: 1000+
Campaign design: UHNWI data