Research for high-value markets.

We research wealthy individuals and their business networks. Our team develops managed databases, tests propositions with relevant audiences and maps the relationships behind decisions.

About UHNWI Data

UHNWI Direct

Our research, ready for outreach.

UHNWI Direct puts our research to work in a platform for reaching billionaires and centimillionaires. Select a relevant audience and launch targeted email communication.

Open UHNWI Direct

Research services

A dedicated team for your business.

01 Audience & decision intelligence

Wealth Intelligence

Understand the people behind the wealth. Use field research, direct interaction and behavioural insight to identify relevant audiences and shape your approach.

02 Managed research & development

Database development

Build a tailored, verified audience. Match existing contacts, review the research and choose optional licensing for campaigns on UHNWI Direct.

03 Evidence for business decisions

Research

Test your proposition with a relevant audience before committing to a larger launch, market entry or marketing programme.

04 Relationship mapping & analysis

Network Management

Map the professional relationships around people and organisations. Understand the connections, their context and the routes that matter.

Bring us your research question.

Tell us about your objective and the audience you need to understand.

Discuss a project
01 / WEALTH INTELLIGENCE

Understand the people
behind the wealth.

For nearly two decades, we have studied how wealthy individuals encounter opportunities, assess proposals and decide whether to engage. Our work combines structured data with direct communication, field observation and the context of real business relationships.

Responses reveal more than an address or a transaction. Their timing, content and context help us understand attention, priorities, decision pathways and the way an offer is received. We use this insight to refine audience selection, positioning and communication.

Our researchers also work in the field: at international exhibitions, fairs, auctions and other settings where valuable assets change hands. These interactions add context to the data and help us understand the people involved.

A person selling a business jet may also be a buyer of another asset. A client can also belong to the audience for a different client’s offer. We account for these overlapping roles when developing a communication strategy.

We can act as your external intelligence team: identifying relevant prospects, helping assess new markets and developing an informed approach to communication.

UHNWI DATA