ABOUT UHNWI DATA

Wealth intelligence,
built through experience.

We are the research company behind UHNWI Direct. For nearly two decades, we have worked at the intersection of data, direct communication and high-value markets.

01 WHO WE ARE

Research is our core business.

We identify, study and maintain information about wealthy individuals and the networks around them. Our work supports businesses that need to understand and engage a carefully defined audience.

Our expertise has developed through sustained communication, field research and business relationships across markets. We study how people respond to proposals, what captures their attention and how decisions develop over time.

This experience gives our data context. A record gains practical value when it helps a business understand a person’s relevance, the surrounding relationships and an appropriate way to start a conversation.

The intelligence behind Direct.

UHNWI Direct is our flagship product. It makes a defined part of our research infrastructure available as a targeted communication service for companies reaching billionaires and centimillionaires.

UHNWI Data is where the underlying research, database development and information maintenance take place. We also provide this capability directly to companies that need a dedicated research partner.

Your external intelligence team.

We can take responsibility for a defined research function — from audience discovery and database development to proposition testing and relationship mapping. The scope, outputs and access rights are agreed for each project.

You bring the business objective. We bring the research process, accumulated knowledge and the team to keep the information useful.

01 / WEALTH INTELLIGENCE

Understand the people
behind the wealth.

For nearly two decades, we have studied how wealthy individuals encounter opportunities, assess proposals and decide whether to engage. Our work combines structured data with direct communication, field observation and the context of real business relationships.

Responses reveal more than an address or a transaction. Their timing, content and context help us understand attention, priorities, decision pathways and the way an offer is received. We use this insight to refine audience selection, positioning and communication.

Our researchers also work in the field: at international exhibitions, fairs, auctions and other settings where valuable assets change hands. These interactions add context to the data and help us understand the people involved.

A person selling a business jet may also be a buyer of another asset. A client can also belong to the audience for a different client’s offer. We account for these overlapping roles when developing a communication strategy.

We can act as your external intelligence team: identifying relevant prospects, helping assess new markets and developing an informed approach to communication.

UHNWI DATA