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A dedicated research team. Built around your objective. Use our experience and research infrastructure for a defined part of your business — from understanding an audience to developing and maintaining the information you need to engage it.
01 Audience & decision intelligence
Wealth Intelligence Understand the people behind the wealth. Use field research, direct interaction and behavioural insight to identify relevant audiences and shape your approach.
02 Managed research & development
Database development Build a tailored, verified audience. Match existing contacts, review the research and choose optional licensing for campaigns on UHNWI Direct.
03 Evidence for business decisions
Research Test your proposition with a relevant audience before committing to a larger launch, market entry or marketing programme.
04 Relationship mapping & analysis
Network Management Map the professional relationships around people and organisations. Understand the connections, their context and the routes that matter.
HOW WE WORK
A clear brief. A defined scope. 01 Define the objective We agree the audience, business question, intended use and expected outputs.
02 Build the research programme We define the work, access rights, fees and responsibilities in a project proposal.
03 Research, verify and maintain Our team develops the information and keeps the work aligned with your objective.
Let’s define the right scope. Project size and timelines are agreed in your individual proposal.
Discuss a project ↗ 01 / WEALTH INTELLIGENCE ×
Understand the people behind the wealth. For nearly two decades, we have studied how wealthy individuals encounter opportunities, assess proposals and decide whether to engage. Our work combines structured data with direct communication, field observation and the context of real business relationships.
Responses reveal more than an address or a transaction. Their timing, content and context help us understand attention, priorities, decision pathways and the way an offer is received. We use this insight to refine audience selection, positioning and communication.
Our researchers also work in the field: at international exhibitions, fairs, auctions and other settings where valuable assets change hands. These interactions add context to the data and help us understand the people involved.
A person selling a business jet may also be a buyer of another asset. A client can also belong to the audience for a different client’s offer. We account for these overlapping roles when developing a communication strategy.
We can act as your external intelligence team: identifying relevant prospects, helping assess new markets and developing an informed approach to communication.