Start with a person
Explore associated brands, the relevant products and services, and the context of each relationship.
UHNWI BRANDS
People and brands.
Connections, mapped.
An interactive map of the brands associated with UHNW individuals and the products and services they use. Explore a person’s brand relationships or look at the people connected to a brand.
ILLUSTRATIVE BRAND MAP
UHNW individual
Product useWatch brand
Connect a person with a watch brand and the product they use.
Source: company client tagIllustrative example · Select a node to explore a connection.
THE CONNECTED VIEW
See who uses what.
Bring brand, product and service relationships together in one navigable map.
Start with a brand
See the people associated with a brand and navigate their connections across product and service categories.
Keep the context
Identify the relationship type and its source. A research finding and a company’s own client tag remain distinguishable.
OPTIONAL · FOR COMPANIES
Tag your own clients.
Companies can include a workspace for independent brand tagging in their project: assign brand, product and service tags to their own clients and see those relationships on the map.
Agree the tagging categories, team access and map scope with us when defining the project.
Include company brand taggingCOMPANY BRAND TAGGING
Your clientCompany record
BrandYour brand
Product / serviceSelected category
RelationshipClient · Product use · Service use
A visible connection on your map
FROM BRIEF TO MAP
A simple path to a connected view.
Define
Choose the people, brands and categories to map.
Connect
Research relationships and add company client tags where agreed.
Explore
Navigate the interactive map and review the context behind each link.
Map the relationships that matter.
Start with a person, a brand or a defined group of clients.
QUESTIONS & ANSWERS
About UHNWI Brands.
How can brands understand product and service use among UHNW clients?
UHNWI Brands connects people with researched brand, product and service relationships. You can explore a person’s associations or the people connected to a brand.
Can a company tag its own clients?
Independent company brand tagging is an optional part of a Brands project. Companies can assign brand, product and service tags to their own clients, with categories, access and scope agreed in advance.
How are company tags distinguished from research findings?
The map identifies the relationship type and its source. A company’s client tag and a research finding remain distinguishable.