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Boodles: Bespoke & Fine Diamond Jewellery

Client: Boodles

Boodles is a privately held British luxury jeweller and jewellery designer group founded in 1798. Boodles is a family company located in Liverpool, it also has stores in London, Manchester, Dublin and Chester. Their flagship store is found on New Bond Street, London.

Campaign details:

Distribution Coverage: GBR

Income groups: Billionaires and Multi-Millionaires

Number of recipients: 400+

Campaign design: Boodles

Introducing Boodles

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Established over two centuries ago, Boodles is an exciting British fine jeweller with a truly individual personality and a reputation based on innovative design and quality craftsmanship. As a family run company, the distinctive Boodles warmth and friendliness is part of every aspect of the business to ensure the experience is outstanding at every level.

Exceptional Jewellery Design

Boodles designs are varied, striking and inimitable. Collections can have a modern and fresh feel, an imaginative and fantastic theme or an unpretentious and simple style but all have a strong essence of femininity and celebrate the gemstones' beauty and splendour.

Exclusively Boodles

Ashoka® Diamond

Boodles is the only British jeweller to offer the coveted Ashoka cut diamond, which is renowned both for its rarity and the incomparable sparkle of its 62 facets. Named after the Indian Emperor Ashoka, these stones have rounded corners and combine the elegance of an emerald cut with the radiance of a brilliant cut.

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High Jewellery Collection

Around The World In 16 Days

In early 1962 Anthony Wainwright, the Chairman of Boodles at the time, set out to travel around the world in 16 days, buying diamonds, pearls and precious gemstones. His remarkable journey provides the inspiration for the new Boodles ‘Travel’ collection; a selection of one-of-a kind rings with some of the most extraordinary gemstones we have ever shown.

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Kyoto Ring

Sintra Ring

Boodles Craftsmanship

From the mining of the stone to the vision behind the design, each piece of Boodles jewellery has its own story to tell. Skilled teams work closely together to do justice to each design, creating flawless pieces that become the pride and joy of the wearer.

Boodles Sustainability

Single Mine Origin Gold, a traceable source of gold is now being used in Boodles jewellery designs. Sourced from the Yanfolila gold mine in Mali, SMO certification and stamping provides an auditable chain of custody for every gram of gold and peace of mind that this metal has been produced within strict parameters of corporate, social and environmental responsibility.

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Blossom Ring
£2,400

The Knot Earrings
£3,000

Maymay Rose Pendant
£4,200

A Family Story

One of the advantages of being a firm with a long history, is that Boodles is encouraged to think in ‘generations’ rather than individual years. Currently, the Chairman, Nicholas Wainwright, and his brother Michael represent the fifth generation of the Wainwright family to run Boodles. Cousins Jody and James are the sixth generation. And, in the autumn of 2020, Michael’s daughter, Honour, joined the company. Steered by six generations of the same family for over two hundred years, Boodles is well and truly ‘A Family Story’.