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Insignia - Say Yes to Impossible

Client: Insignia

Insignia commenced operations in 1996 as a travel-related service and payment card provider. Insignia since grown into an all-encompassing luxury lifestyle management group with a global presence.

Membership is strictly by invitation only for ultra-high and high-net-worth individuals who represent extraordinary spending power. Insignia consciously cap membership in order to maintain exclusivity, allowing us to fulfil our ethos of delivering ‘complete personal attention’ to each individual member.

Insignia exceptional super premium card service is delivered via a dedicated Personal Assistant, available to our clients 24/7, 365 days a year. Clients include pre-eminent figures in business, politics, culture and sport.

For the past two decades, Insignia has delivered the highest calibre of products and services shrouded in a vow of discretion to ensure our members’ privacy is always protected.

Campaign details:

Geography of distribution: Middle East, India, Africa

Income groups: Billionaires, Multimillionaires

Number of recipients: 250+

Campaign design: UHNWI data

Insignia

Dear Sir,

Welcome to the world’s ultra-elite invitation only club in form of a payment card for the UHNWI/HNWI - unique cards made of real gold, platinum, diamonds.

Each cardholder will also have a dedicated PA on hand 24/7 365 to take care of anything, anytime, anywhere, We say yes to the impossible.

Our clients in the region consist of royalty, influential families & offices, CEO’s, businessmen, actors/actresses’, athletes, musicians and people of interest. I think it would be mutually beneficial to set up a meeting/call later this week for me to be able to formally introduce Insignia to you along with some of the unique features that we offer.

The product is gaining an incredible amount of interest locally and we want to make sure the right clientele secure a card before we reach our strict limit for total card holders allocated in the region.

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Say Yes to Impossible

What to most people is impossible, unthinkable, and inaccessible, is for our clients everyday. We create possibilities and experiences that were previously hidden, beyond reach, or invitation-only. Our culture is all about saying 'yes'. Our people go to extraordinary lengths to make even the most challenging requests happen. At all times of the day and night, they’re busy making clients’ dreams a reality. For us, the gap between a flight of fancy and the real world is small. We embrace the fantastical, bring dreams into the real world, and Say Yes to Impossible.

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