The Bespoke Atelier: Where Dreams are Tailored

Client: Ermenegildo Zegna

Bespoke Atelier from Ermenegildo Zegna. By invitation only, this is the ultimate experience in custom-made clothing.

More than a tailoring service, this is a ritual of design that gives form to ideas and unique expression to the lifestyles of the most discerning people.

Select guests are invited to Zegna’s private penthouses at exclusive addresses in Milan and Paris. It is here where a dream wardrobe can be made a reality. Each piece is hand-crafted by the master tailor and constructed to ensure not only the perfect fit, but tailored to his entire way of life.

The resulting garments are one-of-a-kind and can’t be found anywhere else in the world, with no limits on fabrics, construction or detailing.

Campaign details:

Location: Europe, GBR

Income groups: Billionaires and Multi-Millionaires

Number of recipients: 600+

Campaign design: UHNWI data

The Bespoke Atelier: Where Dreams are Tailored Dear Sir, We are delighted to introduce you to the Bespoke Atelier from Ermenegildo Zegna. By invitation only, this is the ultimate experience in custom-made clothing.
Baspoke Atelier

The Bespoke Atelier: Where Dreams are Tailored


Dear Sir,

We are delighted to introduce you to the Bespoke Atelier from Ermenegildo Zegna. By invitation only, this is the ultimate experience in custom-made clothing.


More than a tailoring service, this is a ritual of design that gives form to ideas and unique expression to the lifestyles of the most discerning people.


Select guests are invited to Zegna’s private penthouses at exclusive addresses in Milan and Paris. It is here where a dream wardrobe can be made a reality. Each piece is hand-crafted by the master tailor and constructed to ensure not only the perfect fit, but tailored to his entire way of life.


The resulting garments are one-of-a-kind and can’t be found anywhere else in the world, with no limits on fabrics, construction or detailing.

Bespoke Atelier

An Experience Over 110 Years in the Making


The world leader in fine tailoring, Zegna stands alone in its ability to offer a true haute couture approach to bespoke tailoring. No other label can boast over 110 years of heritage in luxury menswear as well as a fully integrated supply chain, producing threads and fabrics that simply don’t exist elsewhere.

This rich brand story also includes a deep appreciation for the natural environment and people’s well-being, resulting in the Oasi Zegna nature reserve.

Montenapoleone store in Milan
Montenapoleone store in Milan
Montenapoleone store in Milan

The Zegna family, which has steered the business from the beginning, had long planned to offer an unparalleled Bespoke service. Honouring the values of the Zegna man and reflecting the brand’s proud tailoring heritage, that dream first came true in 2017, with its exclusive Atelier situated in a private penthouse above the Montenapoleone boutique in Milan.

Now, with a second Atelier taking appointments at its flagship store in Paris, Zegna has invited a new generation of influential men to discover the world of personalisation.

The Bespoke Experience

Enter the World of Bespoke


Clients can access Zegna’s Bespoke Atelier exclusively by private appointment to the label’s private penthouses in Milan and Paris. For the select few who walk through those doors, Zegna’s rich heritage and inimitable expertise is crystallized across three fittings designed to channel the client’s creativity.

Our Master Tailor Angelo Pecora, a legend in the world of Bespoke craftsmanship, will consult clients about their lifestyle and sartorial requirements in intimate one-to-one encounters. He will take measurements and produce sketches, so that a client’s bespoke designs are visible and tangible from an early stage.

Montenapoleone store in Milan
Montenapoleone store in Milan
Montenapoleone store in Milan

Together, client and tailor decide on the fit of their clothes and choose from an exclusive spectrum of rare fibres and finishing touches. From the first sketch to the final button, clients are intimately involved in the making of their masterpiece which is hand-assembled using more than 200 pieces.

Moreover and interestingly, this unique service is not limited to suiting. The Bespoke Atelier exists to bring a man’s unique style to life, so the process extends to leather jackets and custom leisurewear: a dynamic selection of shirting, trousers, outerwear and more. Whatever you want, exactly as you require it.

To begin the process, Zegna is currently offering remote introductory appointments to a select group of clients. These private video calls are the first convenient step in creating a completely custom wardrobe for any attitude or occasion. To start your journey, please Request an Appointment and let our Retail Experience Director Vittorio Proietti Tocca know you would like to find out more. Alternatively, you can also visit your nearest Zegna store.

Request an Appointment

Are you truly committed to selling your assets or attracting new clientele?

Explore the distinctive opportunities offered by our company through two key avenues of targeted communication: personalized digital content distribution featuring precise targeting by net worth, and advertising on our exclusive platform for billionaires and multi-millionaires - the Billionaires' Bulletin Board.

Ready to start a campaign, apply now, or contact us for a free consultation.

Previous
Previous

Green Gables Estate, 74 Acres of Possibilities in Woodside, California

Next
Next

Introducing Mandarin Oriental Residences, Beverly Hills